PRIMAL Soles aims to set an example of how business can and should be done.
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Every Standard Was Once a Radical Idea
Every standard was once a radical idea. Discover how Primal Soles is helping shape the future of sustainable hospitality through circular hotel amenities, thoughtful procurement,...
The Future of Sustainable Hospitality Begins With One Choice
Every hotel amenity is a choice. Discover why the future of sustainable hospitality belongs to those willing to lead with stewardship, integrity, and circular design.
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”