Sole of the Matter: It’s All Cork
Primal Soles, a Netherlands-based start-up, makes insoles from natural Mediterranean cork, claiming it to be the planet's first 100% circular, recyclable and sustainable shoe insole brand.
Long Story, Cut Short
- The idea was to come up with planet-friendly insoles.
- Primal Soles reuses the material by actively taking back used insoles and reintroducing them into the production cycle so that they don’t end up in landfill wastes.
- Bootstrapped, the project began with personal savings, and money raised from friends and family. Primal Soles is now looking for seed money.
