Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
News
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Amorim and Primal Soles mark first official slippers collection for recycling
Industrial Circularity in action On July 2, 2025, Amorim Cork Solutions welcomed Primal Soles to mark an important milestone: the first official collection of slippers...
World Sustainable Travel & Hospitality Awards
We have been nominated as a finalist for the Wolfgang Neumann Sustainability Leader of Tomorrow Award 2025 Led by David Even, Primal Slippers is...