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Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
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How Bever and Hotel Jakarta recycle millions of cork insoles and slippers endlessly
Every year, billions of plastic insoles and hotel slippers are burned or dumped in landfills worldwide after use. Dutch start-up Primal Soles replaces these disposable...
Je idealen omzetten in daden kan dus echt, door hard te werken
Hij verdiende leuk geld, maar toch vond David Even (34) dat niet bevredigend genoeg. Op 29-jarige leeftijd gooide hij het roer om. Hij ging weer...