Last week we had the pleasure of being at FITUR at IFEMA MADRID, and it was inspiring to experience the momentum building across the tourism and hospitality sector.
We were especially encouraged by the enthusiasm around our circular cork slippers, and by the strong interest in our newest innovation: fully biodegradable flip flops. Seeing so many conversations shift from intent to action around circular materials and waste reduction was a powerful signal.
Thank you to everyone who stopped by, shared insights, and explored how circular solutions can become the new standard in hospitality. We are leaving Madrid energised and excited about what comes next.
Next stop BTL - Better Tourism Lisbon Travel Market - send us a message if you'd like to meet!
