Primal Slippers: Paving the Way for Sustainable Hotel Amenities at Hotel Jakarta
As we approach the debut of our highly anticipated Primal Slippers at the #1 Greenest Hotel in The Netherlands, Hotel Jakarta by WestCord, we are filled with excitement about the...

World Sustainable Travel & Hospitality Awards
We have been nominated as a finalist for the Wolfgang Neumann Sustainability Leader of Tomorrow Award 2025 Led by David Even, Primal Slippers is...
PRIMAL Cork Harvest
Who knew that harvesting a natural resource could have a hashtag#netpositive outcome for nature? 🌿Cork - or Quercus Suber - is one of those rare...
One hotel. Two months. We did it.
Something seemingly so simple yet something that until now had never been done before: to endlessly recycle single-use slippers from a naturally regenerative resource. Hotel...
How Bever and Hotel Jakarta recycle millions of cork insoles and slippers endlessly
Every year, billions of plastic insoles and hotel slippers are burned or dumped in landfills worldwide after use. Dutch start-up Primal Soles replaces these disposable...
Je idealen omzetten in daden kan dus echt, door hard te werken
Hij verdiende leuk geld, maar toch vond David Even (34) dat niet bevredigend genoeg. Op 29-jarige leeftijd gooide hij het roer om. Hij ging weer...
Best Feet Forward
Past winners of FT Responsible Business Education awards, including academics and MBA alumni, have not rested on their laurels in seeking to progress their ideas...
Primal: Leading the Way in Sustainable Solutions for Service Industries
In today’s world, hotels, spas, airlines, and other service industries are increasingly called to adopt sustainable practices. The future of business lies in sustainability, and...
Primal Slippers: Paving the Way for Sustainable Hotel Amenities at Hotel Jakarta
As we approach the debut of our highly anticipated Primal Slippers at the #1 Greenest Hotel in The Netherlands, Hotel Jakarta by WestCord, we are...
An Open Letter to the Dutch Government’s Circular Transition Agenda
The paradox of progress is alive as ever. Primal joins a long list of sustainable startups and global initiatives on the path to prosperity for...
Primal Slippers in Hotel Jakarta - The #1 Greenest Hotel in NL
Hotel Jakarta by WestCord Hotels becomes the first hotel in the world to fully implement 100% circular hotel slippers in all their rooms.
How to Accelerate and Scale Nature-Positive Solutions
With the aim of achieving a regenerative economy by 2030, I4N explores ways to overcome barriers hindering the integration of nature-positive solutions across...
What is 'Nature Positive' and why is it the key to our future?
G7 leaders recently announced that “our world must not only become net zero, but also nature positive, for the benefit of both people and the planet.” ...
Primal Soles Launches the First Fully Recyclable Slippers
Committed to presenting the most sustainable and innovative solutions for the footwear industry, Primal Soles has launched the Primal Slippers, sustainable and recyclable slippers for...
Partnership between Primal Soles and Rabobank
Primal Soles takes carbon-negative steps towards a sustainable future Primal Soles is on a mission to trample tradition in hotels and the wider...
Primal Slippers: A Certified Green Key addition to your hotel
Primal Slippers At Primal Slippers, we’ve developed the world’s first circular, 100% recyclable hotel slippers. Our product is crafted from naturally regenerative Mediterranean cork and...
Primal Soles at Nordic Edge & Slush
This year, Primal Soles is thrilled to be attending Slush in Finland!As one of the world’s premier startup events, Slush gathers entrepreneurs, investors, and industry...
Primal Soles is B Corp Certified
We’re proud to share that Primal Soles is now officially B Corp Certified! 🥳 This milestone holds special meaning for me, Jeremy Even, as my...
One Step at a Time on The Waterbear Network
Every year, billions of synthetic shoe insoles end up in landfills. David and Jeremy want to change that. They have created circular cork shoe insoles;...
Sustainable footwear with cork soles
Could these recyclable insoles transform shoe manufacturing? Our footwear is responsible for 1.4 per cent of all global greenhouse emissions, mostly due to material extraction and...
The Waterbear Network
One of the major privileges of being an entrepreneur is to be able to bring people together. I, for the better part of the last...
Transición justa de la moda
Un encuentro para innovadores de la moda, defensores de la sostenibilidad, estudiantes e investigadores interesados en la moda sostenible y ética. Aftermovie Simposio sobre transición...
¿Son las zapatillas de hotel desechables las próximas pajitas de plástico?
Las zapatillas suministradas por los hoteles (modelos endebles generalmente hechos de plástico y tela) son el siguiente artículo de un solo uso en la mira...
Un paso hacia la sostenibilidad: zapatillas circulares de hotel
Durante el reciente Independent Hotel Show Amsterdam, Primal Soles salió victorioso en Pitch Live, una sesión de presentación al estilo Dragon's Den que muestra productos...
Educación Empresarial Responsable organizada por Financial Times en la Carpa SDG en Davos
Mire al fundador de Primal Soles, David Even, mientras se le pide que hable en los Premios a la Educación Empresarial Responsable de este año,...
Cena Innovate 4 Nature, Carpa ODS, Foro Económico Mundial
Embárquese en un viaje inspirador mientras el fundador de Primal Soles, David Even, revela la génesis de nuestra marca y comparte la trayectoria visionaria para...
Un paso a la vez
Conoce a David y Jeremy Even, de PRIMAL Soles . Su objetivo es sacudir la industria del calzado con plantillas circulares y respetuosas con la...
¿Dónde se pueden comprar zapatillas de hotel sostenibles?
Los hoteles sostenibles quieren zapatillas de hotel sostenibles para cumplir con los ODS. Únase a nosotros mientras explicamos por qué los hoteles de todo el...
Pantuflas Primal: las primeras pantuflas circulares de hotel del planeta
En el Foro Económico Mundial de este año, celebrado en el pueblo montañoso suizo de Davos del 15 al 19 de enero, el equipo de...
La ciencia detrás de las plantillas de corcho y los pies cómodos
Según el Journal of Foot and Ankle Research, el 67% de los adultos experimentan molestias en los pies al menos una vez al mes. Descubra...
¿Cómo apoyan las plantillas de corcho los ODS?
Todos queremos que el mundo sea mejor de lo que es. En algunos aspectos, hemos logrado avances increíbles. Pero en otros aún queda mucho por...