Every standard was once a radical idea. Discover how Primal Soles is helping shape the future of sustainable hospitality through circular hotel amenities, thoughtful procurement,...

Every hotel amenity is a choice. Discover why the future of sustainable hospitality belongs to those willing to lead with stewardship, integrity, and circular design.

This is not a manifesto about products. It is a reflection on the privilege of exploration and the responsibility that comes with it. The First...

A guest notices the bed. They notice the breakfast. They notice the view. What they rarely notice is procurement. Yet procurement shapes almost everything they...

Despite vast practical experience, David Even wanted to broaden his understanding of business, so chose to study for an MBA at SDA Bocconi School of...

Why are we creating waste in the first place? That's where the conversation around sustainable hotel amenities is heading. The challenge is no longer finding...

Discover how sustainable hotel amenities and innovative hospitality solutions are helping hotels reduce waste, improve guest experience, strengthen ESG performance, and lead the future of...

Disposable hotel slippers are emerging as one of hospitality's most overlooked waste streams. As hotels rethink plastic straws, toiletries, and single-use products, sustainable hotel amenities...

Every time a perfectly usable product is designed to be used once and discarded, someone eventually pays for it.

Oftentimes we feel like quitting. Our mind is telling us to stop. It’s too much. Throw the towel in the ring. Whether we are facing...

What if hotel slippers weren't disposable?

I don’t have this often but sometimes I have this very clear sense of realization. Some might call it an epiphany. In my case, I...

What’s your view on the hotel slipper? Must-have luxury accessory or the wearable equivalent of the plastic straw: a single-use item that spends a moment...

Buy fewer slippers. Reduce waste. Save budget. At Beyond Bamboo, our mission is to clean up the hospitality supply chain, one thoughtfully sourced product at...

We are proud to announce a new partnership that fully reflects our vision for the future of luxury hospitality: more responsible, more innovative, and deeply...

It’s not about what you can take out of life. Rather, it’s about what you can give.Generosity and selflessness are traits that are hard to...

Sustainable materials are rapidly transforming the hospitality industry. But when it comes to slippers, one question keeps coming up: Do bio-based and biodegradable materials compromise...

In the hospitality industry, guest safety is non-negotiable. From hotel bathrooms to spa environments and poolside areas, slippery surfaces present a real and often underestimated...

My brother and I have experienced this first-hand since we began travelling to more remote destinations from 2016 onwards — the Galapagos, Cotopaxi, the Amazon...

🚀 We believe in going to market quick, failing quick, and learning fast. That philosophy led to the development of the world’s first 100 percent...

In modern hospitality, premium sustainable hotel slippers are no longer a nice-to-have. As hotels respond to rising expectations around comfort, design, and sustainability, this once-overlooked...

At FITUR Madrid, Primal showcased sustainable hotel slippers made from circular cork, helping hospitality brands reduce waste without compromising comfort.

Primal Fløps are the world’s first fully biodegradable flip flops, designed for cloud like comfort without plastic waste. Soft, supportive, and irritation free, they offer...

Introducing our first fully circular cork collaboration with Droppie At Primal we are on a mission to create footwear with maximum comfort and a minimal...

We are pleased to announce our investment in Primal Soles. Primal Soles is a circular footwear company developing fully recyclable slippers and insoles made from...

What Primal Does Primal develops fully circular and biodegradable footwear designed to close the loop in the footwear industry. Through innovative material science and responsible...

Industrial Circularity in action On July 2, 2025, Amorim Cork Solutions welcomed Primal Soles to mark an important milestone: the first official collection of slippers...

We have been nominated as a finalist for the Wolfgang Neumann Sustainability Leader of Tomorrow Award 2025   Led by David Even, Primal Slippers is...

Who knew that harvesting a natural resource could have a hashtag#netpositive outcome for nature? 🌿Cork - or Quercus Suber - is one of those rare...

Something seemingly so simple yet something that until now had never been done before: to endlessly recycle single-use slippers from a naturally regenerative resource. Hotel...