Primal Soles is B Corp Certified

We’re proud to share that Primal Soles is now officially B Corp Certified! 🥳

This milestone holds special meaning for me, Jeremy Even, as my very first project at Primal Soles was completing the B Corp application. It all started 13 months ago on the beaches of Sri Lanka, where David Even took me through every detail of Primal, helping us both to grasp the full 360-degree impact of our business.

We’re grateful to have first connected with the B Corp community thanks to Jonathan Normand, who introduced us in Davos in January 2023.

For startups considering the B Corp journey, my advice is to start right away! With the high demand at B Lab, each phase can take time, but it’s an invaluable process to evaluate your internal practices, challenge your operations, and show a true commitment to doing business for good 💡

I highly recommend it to any entrepreneur passionate about making a positive impact through their business!

Finally, a huge thank you to B Lab Benelux for guiding us through this rigorous process. Ian Enserink, Mattia Miccichè, Tessa van Soest, Daan van Apeldoorn, and many more.

We’re excited to join the inspiring B Corp community, including our friends:
Tenue Soleil ®️ Sun Protection | B Corp, Daniel Kadouch, ID Genève Watches, Nicolas Freudiger, Naïf Good Care (B Corp), Jochem Hes, Zoku, The Social Hub, Charlie MacGregor, The Good Roll | B Corp, Sander de Klerk.

To find more details: https://www.bcorporation.net/en-us/find-a-b-corp/company/primal-soles/